12:57 PM Blog A Fashion Concept |
Bloging is an ideal medium for sign posting the way to your particular discipline, whether it is purely for social activeness, sharing your expertise out of gratitude or for professional reasons. We have no qualms about identity, our philosophy is not to create smoke screens, after all the idea of blogs is to steer traffic in the direction you want. Operating from a base of sincerity we want potential drivers to know what we are about from the first point of contact, “what you see is what you get” Google analytics confirms that our fashion blog is one of the top referring sites directing traffic to our online silk tie shop .This is the upside of social media, forget all the hype, it’s absolutely free and you can voice your opinion at will. The only way to test it is do it. One way to contain ideas and transform them into products is by expounding in written or verbal form. Being gifted with a creative imagination has both strengths and weaknesses. We need to cover weaknesses through forming alliances with organizations that can help balance business models and develop them into something substantial. I'm a great believer in developing models, and, testing them through practice. It's a bit like building an engine. No matter how much logic and research is applied during constructing you really don't know how well it is going to work until the ignition is turned on. We’ve built the engine, now its being put through the paces, and, lap by lap, we learn and improve. Our ideas have been contained in a powerful vehicle, which is fully gassed and set on semi automatic pilot. Every ten laps we call it in to the pits, change the tires and do a little more refining. Now in our third year of bloging, we’ve written volumes on the advent of designer silk ties, the evolution of designer cufflinks and the progress of fashion through the ages. This simple form of communication has led to two interviews on BBC radio, most recently on “Ask the Expert” Bloging is the ideal method of developing ideas and inviting comment from the masses, in effect it’s market research real time. “Knowledge is limiting, imagination encompasses the universe” Our blog becomes an extension to the main source, kind of like a trickle of water that becomes a stream and then a river, eventually contained by dams or oceans. The more streams you have leading from different directions the larger the river, and the more chance you have of getting to the ocean, the source of evaporation. The cycle is constant. A little History to conclude: The legendary celebrity tailor Douglas (The Italian Job) Hayward dies. A new Archive Room at No 1 Savile Row is curated by James Sherwood and inaugurated in honour of the late Robert Gieve. In March 2008 The London Cut exhibition is invited to show at the British Ambassador's Residence in Tokyo. A satellite exhibition then travels to Isetan where Savile Row dominates the prestigious store's windows and exhibition space. A three one-hour documentary mapping a year in the life of Savile Row is aired on BBC4 while BBC2 follow The London Cut to Tokyo for a further British fashion series to be aired in autumn. Purveying silver cufflinks |
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