You simply have to see your blog as a business venture even if your main purpose is not to make profits out of it. This is necessary since you will have to devote a lot of time and effort and sometimes even money to developing in. So, you will need effective management even if your sole purpose is for your voice to be heard. Generally, you will have to reorganize your life as well - after all you have to make room for this new activity in your life.
You have to be realistic about your expectations so that you can make accurate business planning. The visitors will not come in flocks to your website just because you have made some posts and have done some basic link building. The success in traffic and monetary terms takes time. You have to be both patient and persistent in your work. Try to offer fresh content as frequently as possible and put a great focus on the quality of the articles that you offer. Also, try to make connections in the field and not just to exchange links with other website owners.
One common mistake that beginners in blogging make is to rely on their efforts solely to build their business. In reality one of the main differences between a standard website and a blog is that the latter is more interactive and provides for more personal relations between all users. It is neither difficult nor time consuming to make your existing users work for you. They will not only spread the word out for your blog, but will also contribute to its content by adding their comments. You can even invite some to make posts. If you think about it a successful manager delegates tasks to make their work more efficient and you can readily do it too.
It is essential for you not to quit your main job for the blogging business. Just like in any type of industry with a lot of competition your chances for success are not very high. The cash flow is usually not quick and large as well. Thus, you will have to make room in your life for blogging. It will be much easier for you to deal with the pressure if you view this as a hobby - indeed you will be writing about things that are interesting for you.
Source: http://www.articlealley.com/article_1328139_13.html
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